Director of Rooms
Looking back, Jared Prichard realizes that summers on the beach on Cape Cod prepared him well for a career in hospitality. Growing up in Osterville, Massachusetts, in the village of Hyannis, he was a lifeguard and swim instructor for seven years before he was recruited to play football and throw javelin at Bowdoin College in mid-coast Maine.
There he studied government and politics, playing sports on the weekends and outside under the pines as often as possible. After graduation, he took a position at the historic Omni Parker House in Boston, the circa 1855 property where Charles Dickens wrote A Christmas Carol. Jared served as the lobby supervisor and front desk agent, where he fell in love with the guest interaction and jumped into Omni’s management training program. Soon, the company moved him to its all-suite property on Michigan Avenue in Chicago to help manage the front office. Two years later, he was transferred to the Omni Mount Washington, a four-diamond ski resort in Bretton Woods, New Hampshire, to oversee front office operations at the historic resort that was undergoing a full renovation. Later, he relocated to Omni’s Amelia Island Resort, also undergoing a $90M renovation, before coming to Nashville’s downtown Omni in 2014.
Settled in Nashville with his wife and two children, Jared promised no more cross-country moves. But the energy around new and reimagined properties was attractive; in 2018, he became part of the opening team of the Bobby Hotel in Nashville’s historic Printer’s Alley as Rooms Director, responsible for establishing and delivering on brand standards in the front office, housekeeping, spa, and valet. The Bobby achieved AAA four-diamond status within three months of opening, and in February 2020, just before a devastating tornado swept through downtown Nashville and the global pandemic struck, Prichard was named General Manager. That year, Conde Nast Traveler named the Bobby a Readers’ Choice Award winner, and Jared led the leadership team through the worst of the fallout from the extended shutdown.
A “concierge at heart,” Jared became Director of Rooms at Southall because he enjoys interacting directly with guests, overseeing the Inn experience from arrival through departure. Having worked in several aspects of the hospitality industry at a range of luxury properties, he likes the resort pace of Southall, a sense of peace and mindfulness that too often gets lost in the bustle of vacation.
Surrounded by natural beauty and world-class talent, there’s no better place to get to watch guests immerse themselves in all that the property has to offer.